Best Global Brands 2012 list is out there by the branding company Interbrand. It’s a list of top 100 global brands & as usual Coca Cola is the No.1 Global Brand with 8% increment in it’s brand value in the last year & the company is valued at $77,839 Million. Apple achieved 2nd seat in the row with 129% increment in it’s brand value i.e. the top gainer with a value of $76,568 Million. IBM is on 3rd place.
In Automobile category Toyota is the No.1 & it seems as a habit of Toyota to be on No.1. Mercedes is on 2nd & BMW is on 3rd place. You can download the full report of Best Global Brands 2012 here. The brands selected on the basis of three factors-
1. Financial Performance
The financial performance of branded product & service is the first factor of selection. The turnovers, balance sheets & profit & loss statistics is the first factor for selecting best global brands. The high earners & influential brands are categorized as per the category & overall market.
2. Brand Influence
Second factor is the role of brand in influencing the consumers. Companies make their images by products & advertisements that’s why we prefer Coca Cola over RC Cola 🙂 . It’s all about the perception of a brand in consumers’ mind.
3. Earning Capability
Most of us think that if the product is branded then it must be expensive & we assure ourselves for the best quality by paying high. This is known as the strength of the brand in asking a premium price for it’s products or bringing-in earning for the company. For instance, it costs only 10 paise to add Vitamins in a pack of Maggie & after adding those vitamins the Maggie is renamed as Fortified-Maggie & it cost Rs. 5 more!! It’s known as the capacity of brand that can take out money from it’s consumers’ pockets.
The list from Interbrands shows 100 best brands & not a single India Brand is there!! This is the case of “self-sufficiency”, do Indian brands not focus on making an image worldwide?? I had seen a list 2 years back & in that top 100 brands list only one company of India i.e. ICICI was there on 53rd position & after working and expanding for 2 years not a single company is there!!